Selected Pride charms will support small, hard-working LGBTQ+ charities and projects

For these pieces, at least 15% of our profit from the selected Pride collections will go straight to the charities they’re linked to – helping to fund real, practical support as well as joyful, affirming spaces.

How Your Pride Charms Help

When you buy from our Pride collection, you’ll be helping to:

  • Support mental health services, helplines and peer support groups
  • Fund safe community spaces where LGBTQ+ people can connect and feel seen
  • Contribute to housing and crisis support for those facing homelessness or family rejection
  • Back small, community-led projects that rely on donations and volunteers

It’s a simple, everyday way to show your pride – and to carry a tiny symbol of kindness and allyship on your ears or around your neck.

Choosing the Right Pride Charities

We’re currently finalising our first Pride charity partners.

We’re looking for organisations that:

  • Provide direct support to LGBTQ+ people – not just awareness campaigns
  • Are inclusive of the whole community, including trans and non-binary people
  • Are transparent about where donations go
  • Are rooted in real, local communities, not just big national campaigns

Once our first partners are confirmed, we’ll share their stories here – along with updates on how your purchases are helping.

Why We Focus on Community-Based Charities

As a small, cosy UK brand, we want our giving to feel personal, not distant. That’s why we’re choosing:

  • Smaller, community-based charities and projects where every pound matters
  • Teams who are on the ground, hearing people’s stories and offering real help
  • Organisations that often juggle tight budgets and growing need, but keep showing up anyway

It fits with who we are: homely, crafty and human-sized – with a big soft spot for anyone who’s ever needed to feel accepted exactly as they are.

What Happens Next

As soon as our Pride charity partners are confirmed, this page will be updated with:

  • The names of the charities and projects we support
  • A little about what they do and who they help
  • Examples of the kind of support your purchases are helping to fund

Behind the scenes, we’re taking time to make sure we choose partners that reflect the values of our Pride collection: kindness, inclusion and joyful visibility.

Shop the Pride Collection

Our Pride pieces are designed to be tiny celebrations you can wear every day – from rainbows and hearts to subtle, colourful charms you can style your own way.

Browse our Pride Collection to find your new favourite earrings or necklace, and know that each selected charm will soon be helping to make life a little brighter, safer and kinder for LGBTQ+ people in the real world. 🌈